The Pop-Cult Demand Loop

How the gap gets smaller.

Attention only becomes useful when it moves through a system and the response comes back as learning.

  1. 01

    Position

    Give the market one thing to remember.

  2. 02

    Attention

    Turn the position into an idea worth stopping for.

  3. 03

    Multiply

    Repeat one idea until familiarity forms.

  4. 04

    Prove

    Use evidence to reduce perceived risk.

  5. 05

    Convert

    Give attention one clear next action.

  6. 06

    Learn

    Feed market response into the next cycle.

Learn feeds back into Position. The next cycle changes because of what the market just taught you.

Start with the bottleneck

Find where your demand is breaking first.

Find your gap