The problem
Business Gita had sharp leadership ideas and a book. It had no website, no tracking and no way for anyone to buy.
The ideas went out as separate posts. People remembered the lesson but not the teacher, and nothing connected the content to the product.
What it looked like
Once the store was live and ads were running, the numbers said the checkout was broken.
The first read was a broken checkout or pixel. The tracking was broken, and it was fixed. Sales still didn’t move.
What it actually was
Meta was optimising for curious clickers, not buyers. People came to see what it was, not to purchase. The platform was finding the wrong people.
A funnel can be technically fixed and still fail if the platform is finding the wrong people.
The fix
Tracking was repaired end to end so Meta could see real purchases, then targeting was rebuilt around buyers. The content became one recognisable editorial system: sharp contradictions, bold type and hand-drawn illustration, carried into the ads and the product messaging.
Behind it, every order now runs through an automated pipeline with nobody copying anything between tabs.
- Payment captured
- Event verified
- Duplicate check
- Order recorded
- Buyer confirmed
- Fulfilment notified
- Tracking sent
- Editorial content strategy
- Carousel system
- Short-form video
- Paid campaign creative
- Product positioning
- Website and checkout
- Purchase tracking
- Order automation
The result
531 orders and 855 books sold between May and November 2026: 324 combos and 207 singles. Delivery dropped from up to seven days to two or three.
One post reached 150K views because founders saved and shared it, and the rest of the page lifted with it.